Epic Watch Bands Case Study


Epic Watch Bands is the number 1 distributor of premium third party Apple Watch bands.


  • Web Design & Development
  • Marketing Consulting
  • Online Advertising


Consumer Goods & Services

epic watch product

The Background

In the months leading up to summer 2017, Michael and Ian, two hardcore Apple fans, were tired of the same old watch bands that came with their Apple Watches. However, when they began buying bands from alternate sources, came to understand that finding non-Apple bands that are made from premium materials was harder than they thought. Wondering if anyone else has gotten frustrated with the quality of third party bands, they decided they were going to start reviewing different types of bands from many different manufactures in search of the best quality they could find; and with that, Epic Watch Bands (Epic) was created!

The Challenge

Epic had found the perfect bands to sell but had one problem, no website to sell them on! They weren’t sure how to execute a functional website that was easy to navigate with all these new bands they stamped with their seal of approval. Without a website and no online presence whatsoever, Epic Watch Bands needed a performance based marketing strategy to quickly gain online revenue and steadily increase brand awareness. In steps Searchlight Solutions.

"...we started as a brand nobody had ever heard of... within 6 months Searchlight helped us not only generate 150+ orders per day, but also helped create a solid digital footprint..."

- Michael Cech, CEO of Epic Watch Bands

The Execution

As a performance based agency, Searchlight came up with and executed a plan for Epic’s online marketing strategy. Searchlight designed the website to improve the sales flow, making it much easier for consumers to buy. Working alongside Epic to understand their customer base, Searchlight created online marketing campaigns to get the brand in front of those specific audiences. Using multiple advertising platforms (Google, Facebook, Instagram, etc.), the Epic Watch Bands brand was able to reach many potential buyers. By letting potential customers know about the Epic products and getting them to a high sales-converting website, sales started to grow exponentially!

monowear chart showing growth over time

The Results

Searchlight exceeded expectations. Within 6 months, Epic was generating 150+ orders per day and generating over $500,000 in sales. Epic has been able to gain a following with the help of campaigns on Facebook and Instagram where people have been sharing their thoughts on Epic and their products. Searchlight also optimized the shopping experience and managed numerous sales-focused online marketing campaigns.

Searchlight Solutions is an integral partner for Epic Watch Bands. Searchlight came up with proven winning marketing strategies and constantly improved the profitability of all marketing campaigns. That allowed Epic to focus on reviewing new Apple Watch band designs, and grow their business.

"Searchlight was instrumental in ensuring we reached our target audience and built a whole strategy to assure our success. Not only was Searchlight easy to work with, they were effective and efficient, which is everything we were looking for in a partner."

- Michael Cech, CEO of Epic Watch Bands

Let's Work Together

Contact us today for a FREE consultation where we can review your current marketing strategy and sales flow and even give you a full campaign audit - whether you are running Google Ads, Facebook or something else! Grow your business online with performance-focused marketing from Searchlight Solutions. Take the first step to a successful business!

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