Epic Watch Bands Case Study
Searchlight has taken Epic Watch Bands from a bootstrap startup to become the world’s leading online store for third party Apple Watch bands.
Full Marketing Suite including:
- Web Design & Development
- Marketing Consulting
- Business Consulting
- Online Advertising
- Social Media Marketing
- E-Mail Marketing
- Community Engagement
e-Commerce - Consumer Goods & Services
In the months leading up to summer 2017, two hardcore Apple fans were tired of the same old watch bands that came with their Apple Watches. However, when they began buying bands from alternate sources, they realized that finding non-Apple bands that are made from premium materials was harder than they thought. Wondering if anyone else had gotten frustrated with the quality of third party bands, they decided they were going to start reviewing different types of bands from many different manufacturers in search of the best quality they could find - and with that, Epic Watch Bands (Epic) was created!
Epic had found the perfect bands to sell but had one problem, no website to sell them on! They weren’t sure how to execute a functional website that was easy to navigate with all these new bands they stamped with their seal of approval. Without a website and no online presence whatsoever, Epic Watch Bands needed a performance focused marketing strategy to quickly gain online revenue and steadily increase brand awareness. In steps Searchlight Solutions.
"...we started as a brand nobody had ever heard of... within 6 months Searchlight helped us not only generate 150+ orders per day, but also helped create a solid digital footprint..."
- Michael Cech, CEO of Epic Watch Bands
As a performance focused agency, Searchlight came up with and executed a plan for Epic’s online marketing strategy. Searchlight designed the website to improve the sales flow, making it much easier for consumers to buy. Working alongside Epic to understand their customer base, Searchlight created online marketing campaigns to get the brand in front of those specific audiences. Using multiple advertising platforms (Google, Facebook, Instagram, etc.), the Epic Watch Bands brand was able to reach many potential buyers. By letting potential customers know about the Epic products and getting them to a high sales-converting website, sales started to grow exponentially!
Searchlight not only hit the expected goals - they exceeded them!
Within 6 months, Epic was generating 150+ orders per day and generating over $500,000 in sales. Searchlight helped Epic gain a social following with innovative and viral campaigns to introduce and drive brand awareness, while generating sales and profitability along the way.
Searchlight also advised Epic through sales-focused marketing strategies and online business process improvements. This allowed Epic to break $1.5 million in their first calendar year.
Forecasted to exceed $4 million in their second calendar year in business, Epic is now the unquestioned leader in their industry.
Searchlight Solutions is an integral partner for Epic Watch Bands. Beyond helping jumpstart a new business, Searchlight has been instrumental in Epic’s meteoric growth in the long term.